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This week’s edition is about the platforms drawing new lines. Meta went full hardware at Connect 2026 with three new smart glasses and the palm-sized Muse Charm. Amazon has blocked Meta’s Muse AI agent from shopping on its site in the first big turf war of agentic shopping. Pinterest has launched Visual Search Ads and […]

The marketing industry has spent the last two years asking the wrong question. “Will AI replace marketers?” makes for a compelling headline. For anyone running paid media at scale, that question is already settled. The more useful one is why so many teams are spending heavily on AI and seeing so little to show for […]

This week’s edition is about ownership shifting across the paid landscape. Meta has launched Meta One, folding its platforms into a paid subscription stack running from $2.99 to $499 a month. Channel 4 has taken £300m of Paramount and Channel 5 ad sales from Sky in the biggest UK broadcast reshuffle in years. A US […]

This week’s edition is about the platforms themselves, and what happens when they all move at once. Netflix has pushed UK prices again to accelerate the migration into its ad tier. Magnite and ITN have launched agentic buying for local TV. Teads has opened up half a billion connected TV home screens as an ad […]

This week’s edition is unusually rich in practical, actionable platform changes. Three major paid channels are shifting their buying tools at once: ChatGPT Ads has crossed $1 billion in annualised revenue and opened self-serve in the UK, Google has expanded Demand Gen with messaging integrations and AI video, and Performance Max may finally be giving […]

While the industry has been consumed by AI stories, the biggest structural shift in UK commercial media in a decade has been happening in slow motion. Inside six months, four deals have restructured who sells premium video attention in the UK and internationally. Sky’s £1.6bn takeover of ITV’s broadcasting arm. Comcast splitting into two. Paramount’s £80bn Warner […]

This week’s edition is UK-centric and channel-first. Reddit disappeared from ChatGPT citations almost overnight, resetting the GEO playbook mid-quarter. Streaming price rises have slowed and the gap between ad and ad-free tiers is quietly widening. X switches creator payouts to a new model in ten days. Channel 4 has extended broadcaster-grade targeting into YouTube. Google […]

Potential Unpacked 21 August 2026 This week’s edition is squarely about the last seven days on the platforms you actually run campaigns on. OpenAI has set a hard date for ChatGPT Ads landing in the UK. Google’s biggest Smart Bidding change of the year started rolling out on Monday. Meta is retiring a placement in […]

The UK, France and the EU have all moved to age-gate social platforms within 18 months. The industry has spent that time debating whether the bans will work. The harder question is where the money goes next. The UK has legislated a social media ban for under-16s. France has passed its own law banning under-15s. […]