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This week’s edition is about the platforms themselves, and what happens when they all move at once. Netflix has pushed UK prices again to accelerate the migration into its ad tier. Magnite and ITN have launched agentic buying for local TV. Teads has opened up half a billion connected TV home screens as an ad […]

This week’s edition is unusually rich in practical, actionable platform changes. Three major paid channels are shifting their buying tools at once: ChatGPT Ads has crossed $1 billion in annualised revenue and opened self-serve in the UK, Google has expanded Demand Gen with messaging integrations and AI video, and Performance Max may finally be giving […]

While the industry has been consumed by AI stories, the biggest structural shift in UK commercial media in a decade has been happening in slow motion. Inside six months, four deals have restructured who sells premium video attention in the UK and internationally. Sky’s £1.6bn takeover of ITV’s broadcasting arm. Comcast splitting into two. Paramount’s £80bn Warner […]

This week’s edition is UK-centric and channel-first. Reddit disappeared from ChatGPT citations almost overnight, resetting the GEO playbook mid-quarter. Streaming price rises have slowed and the gap between ad and ad-free tiers is quietly widening. X switches creator payouts to a new model in ten days. Channel 4 has extended broadcaster-grade targeting into YouTube. Google […]

Potential Unpacked 21 August 2026 This week’s edition is squarely about the last seven days on the platforms you actually run campaigns on. OpenAI has set a hard date for ChatGPT Ads landing in the UK. Google’s biggest Smart Bidding change of the year started rolling out on Monday. Meta is retiring a placement in […]

The UK, France and the EU have all moved to age-gate social platforms within 18 months. The industry has spent that time debating whether the bans will work. The harder question is where the money goes next. The UK has legislated a social media ban for under-16s. France has passed its own law banning under-15s. […]

This week’s edition is a big one. Nielsen’s $2.15bn acquisition of DoubleVerify reshapes the independent measurement landscape at exactly the moment it needs to compete with platform-native reporting. Google has turned Maps into an agentic commerce interface, and the implications for local and hospitality brands are immediate. The UK has approved the Paramount and Warner […]

Potential Unpacked: 7 August 2026 This week’s edition is about the quiet retirement of old rules and the very public drafting of new ones. Disney has formalised what creators have been doing informally for years, opening major IP directly onto TikTok and signalling a new era for branded content distribution. UK retail ownership is being […]

26PMX has been chosen as one of just 30 UK agencies for Google’s flagship agency development programme. Google’s Agency Elevate is invite-only, and this cycle just 30 agencies from across the UK have been selected to take part. For 26PMX, it is a clear signal of recognition: Google sees us as one of the agencies […]