In January, the 26PMX team hosted a live event with O’Neill’s (a Mitchell & Butler’s brand), with the iconic podcast attending and featuring some of rugby’s biggest names. What sparked this partnership? The idea for this innovative event was sparked during a Mitchell & Butler’s workshop last November, focused on maximising key moments. We wanted […]
Read moreMaking money make sense: building digital connections that drive action
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Read moreFeeding futures: a cost-conscious campaign for maximum impact
Read moreLeeds based, performance marketing agency 26PMX have been appointed to oversee the social and creative strategy for a new Mary’s Meals campaign. Dedicated to providing life-changing meals to children in some of the world’s poorest countries, Mary’s Meals aims to ensure that every child receives one nutritious meal daily at school, which encourages education and […]
Read moreLast year saw an explosion on content, capitalising on the dramatic increase in search volume and the higher demand for brand new content that audiences could sink their teeth into. With more people searching for content with a wider range of keywords, there’s more scope than ever before to carve out a distinct place for […]
Read moreContent is an area where the medium can really make a difference to the comprehension of your message. Get the media right and you can increase conversion, get it wrong and lose people at that moment, potentially forever. Introduce a new type of innovative media and you could potentially become a market leader. To be […]
Read moreWhile it’s unlikely that any of us really want to look back on 2020 (frankly, we’re the same), it has to be said that there’s still a lot that it can teach us in terms of producing impactful content. For all the challenges and curveballs that were thrown our way, we changed our behaviours and […]
Read moreThe battle to win and retain online visitors intensifies every year. Increased competition, dominant behemoths gobbling up market share, as well as a fragmented discovery journey that no longer starts exclusively on a search engine. All of these elements have made acquiring new customers online more complex and time consuming. Against this backdrop, the Search […]
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