Blog Archives

  • Measurement & Experimentation
  • Paid Media
  • Organic Performance
17.08.2026

The Inn Collection Group

Taking bookings back.

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  • Insights
  • Organic Performance
11.02.2026

Women in Tech SEO London: Five Themes Shaping Search in 2026

A day at the Barbican with some of the sharpest minds in search. Here’s what we took away. I had the pleasure of attending the Women in Tech SEO London event for the seventh year running, this time at the spectacular Barbican Centre. Founded by Areej AbuAli in 2019, what started as a single meetup […]

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  • Paid Social
  • PPC & Shopping
  • Onsite Content
  • Technical SEO
15.01.2025

Victoria Beckham

From runway to revenue: transforming digital for fashion growth

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  • Onsite Content
  • Technical SEO
08.01.2025

Diageo Bar Academy

Shaking things up: reconnecting and growing an industry online

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  • Onsite Content
  • Technical SEO
01.01.2025

Heartwood Inns

Simplifying the complex: modernising digital operations for Britain’s favourite pubs

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  • Insights
  • Organic Performance
29.10.2024

Updates to AI Overviews: What do these mean for your SEO strategy?

Google has announced several new and exciting updates that will impact the world of search: AI-organised search results Ads are coming to AI Overviews Expansion of search formats (videos and pictures) But what do these changes mean for SEO? Read our breakdown of the key updates and how they could shape your SEO strategy moving […]

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  • Insights
  • Organic Performance
28.10.2024

Maximising Content SEO during the Peak Trade Season

As we near the start of the peak trade season, businesses are competing for attention and visibility. For companies with a strong online presence, having a solid SEO strategy is vital to capture this seasonal demand. Ash Graham, our SEO Strategy Manager, offers his insight on how to leverage content SEO during this season. What […]

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  • Insights
  • Organic Performance
17.10.2024

Preparing Your Site for Peak Trade: Key Technical SEO Strategies for Success

With peak trading season fast approaching, ensuring your site is technically sound is essential to capitalising on the influx of online shoppers. Technical SEO plays a pivotal role in preparing your site to handle increased traffic, optimise load speeds, and improve search visibility when it matters most. From enhancing mobile experience to ensuring smooth site […]

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  • Insights
  • Organic Performance
03.09.2024

Understanding Google’s AI Overviews: What this means for your strategy

As Google’s Search Generative Experience (SGE) and AI Overviews continue to evolve, keeping ahead of the curve in SEO is more important than ever. The digital landscape is rapidly evolving, and Google’s latest innovation, the Search Generative Experience (SGE), is set to revolutionise how users interact with search engine results. With the integration of Generative […]

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