Monty had won the hearts of the nation and the numbers backed it up!
- Finance
- Content Creation
- Social Strategy
- Organic Social
Asda Money
Summary
Asda Money simplifies everyday finances, offering a range of trusted financial services from insurance to travel money. Built on the values of affordability and convenience, it helps customers make confident financial choices with ease.
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brand appeal
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conversions
The
Challenge
Asda Money needed to establish a defined brand presence on social media and develop a strategy to build its online voice and engage with its target audience effectively.
The
Solution
We identified where Asda Money’s target audience spent their time on social media. We built a comprehensive social media strategy that included the creation of an Adventure Planner and engaging social and display content. This approach helped Asda Money establish an owned voice online and connect with its audience in a meaningful way.
‘Monty the pig’ was born. Sitting at the forefront of the brand and its digital activity, Monty brought a touch of humour and accessibility to a sector that is known to be detail-heavy and lacking in personality.
The Results
81% customers agreed brand was more appealing
226% increase in conversions year on year
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