We elevated CEF’s sales performance to unprecedented heights.
- Home & Garden
- PPC & Shopping
- Paid Social
CEF
Summary
CEF is the UK’s leading electrical wholesaler, supplying high-quality products to trade professionals, contractors, and the public. Combining expertise, convenience, and an extensive range, CEF supports customers in delivering exceptional results for projects of all sizes.
+0%
revenue
+0%
CTR
£0
from PPC
The
challenge
CEF’s voice was becoming diluted amongst an increasingly saturated market, with competitors like Screwfix and Amazon spending substantially more on through the-line-marketing.
CEF were also broadening their focusses, with an evolving range of products and categories, such as their power tools.
We needed to drive consideration, expand reach and engage new audiences to compete with the rising competition.
The
solution
By strategically shifting from a ROAS to POAS measurement, running price-based disruptive campaigns powered by CRO activity, we were able to deliver highly-profitable channel growth.
The results
£51 million in profit growth
21% increase in Google CTR
46% increase in revenue
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