- Retail
- Beauty
- Affiliate Marketing
- Influencer Partnerships
CurrentBody
Summary
CurrentBody is a beauty technology specialist offering a curated range of at-home beauty devices designed to replicate salon treatments. Trusted by global customers, the brand has become a leader in innovation, helping individuals achieve professional results from the comfort of their own homes.
The
challenge
CurrentBody faced the significant task of relaunching their affiliate programme to align with their internal PR and influencer teams.
The primary objective was to create a holistic campaign that would drive revenue across their core markets in the UK and the US.
This required an innovative approach to leverage the power of affiliates, influencers, and PR to create a seamless and effective marketing strategy.
The
solution
We partnered with key affiliate partners in the beauty space, including RedScarf, Dealmoon, influencer sub-networks and ecommerce platforms.
Influencers with strong followings were engaged to promote CurrentBody’s products, creating authentic and relatable content that resonated with consumers.
The results
Our multi-channel approach helped increase brand visibility and consumer engagement.
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