- Hospitality
- Technical SEO
- Onsite Content
Diageo Bar Academy
Summary
Diageo Bar Academy is the ultimate resource for hospitality professionals, offering expert training, insights, and inspiration. From cocktail techniques to business growth strategies, DBA empowers bartenders and venues worldwide to raise the bar and deliver exceptional experiences.
The
challenge
In 2023, Diageo Bar Academy launched a visually stunning new website, emphasising content and design. However, SEO had not been prioritised during the migration, leading to a significant drop in organic traffic once the site was live—an immediate need to resolve the performance issues and recover lost visibility.
The
solution
To counteract the traffic decline, we developed and implemented a robust SEO strategy involving a technical SEO audit, optimising key pages for search visibility, and enhancing website performance. A new content strategy targeted high-value keywords, ensuring the site was fully optimised for search engines.
The results
Rather than simply recovering the lost traffic, our SEO strategy drove significant growth beyond pre-migration levels.
The strategy informed the content roadmap for Diageo Bar Academy and ultimately helped shape its approach for 2024 and beyond.
SEO that
delivers results
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