- Hospitality
- Digital PR
Mitchells & Butlers
Summary
Eat Drink Meet is a hospitality brand from Mitchells & Butlers, designed to connect businesses and individuals with tailored dining and event experiences. Bringing together a collection of premium venues, it offers seamless booking solutions for meetings, celebrations, and corporate hospitality.
The
challenge
Eat Drink Meet needed to direct customers to book directly whilst competing against well-established and high authority sites like Design My Night and TripAdvisor, Eat Drink Meet neded to establish itself in the space.
The overall challenge was to secure coverage in relevant and authoritative publications and drive authority and increase brand awareness of the site.
The
solution
We devised campaigns utilising the booking filters on the site, with an aim of driving backlinks to relevant filters. Using national events and topics of interest relevant to the Eat Drink Meet customer, we focused on the dog-friendly and live-music filters.
- Desk research undertaken to plan and plot routes
- Supporting imagery
- Survey data collected
The results
We secured over 20 pieces across national, regional and lifestyle publications, including The Yorkshire Post, Express, Edinburgh Live and the Edinburgh Reporter.
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