- Retail
- Luxury
- Connected TV
Fortnum & Mason
Summary
Fortnum & Mason is an iconic British brand renowned for its luxurious hampers, fine foods, and exceptional service. With a heritage dating back to 1707, it has become a global symbol of quality and craftsmanship, delighting customers with timeless indulgence.
The
challenge
Fortnum & Mason hampers are iconic – and whilst imitation is said to be the highest form of flattery – the brand needed to reinforce its heritage and quality in the run-up to Christmas, which is the retailer’s busiest trading period.
In a market where consumers were ‘trading down’, we needed to attract new and existing customers and increase the effectiveness of search campaigns.
The
solution
Connected TV was an exciting opportunity to increase visibility in SERPs and tell an engaging and fun story during the festive period. Powered by 6 video creatives highlighting Fortnum & Mason’s most loved products, we partnered with ITVx, Sky AdSmart, and YouTube, overlaid Mastercard data and utilised YouTube’s Customer Match tool to deliver a hyper-targeted campaign aligned to the brand’s core goals.
The video
The results
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