- Hospitality
- Technical SEO
- Onsite Content
Heartwood Inns
Summary
Heartwood Inns is a collection of charming, independently spirited pubs that blend great food, warm hospitality, and a welcoming atmosphere. Rooted in quality and community, each location offers a relaxed yet elevated dining experience, celebrating seasonal ingredients and classic British hospitality.
The
challenge
Heartwood Inns had 20 different domains which needed migrating into a single new Headless CMS, based on WordPress. The legacy domains were competing in the SERPs, therefore creating issues for many users, particularly with bookings.
The
solution
We gathered data obtained from the thousands of indexed pages and PDFs – consisting mostly of outdated menus and offers. Most were unknown to the client. We worked with the developers to remove these “bad apples” from the SERPs as well as migrating the correct pages.
The results
We were able to restore order to the client’s search rankings and significantly improve the user experience.
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