- Charity
- Performance Creative
- Campaign Development
- Paid Social
Mary’s Meals
Summary
Mary’s Meals is a global charity providing life-changing school meals to children in some of the world’s poorest communities. Driven by the belief that food and education can break the cycle of poverty, the charity ensures that every meal served helps children learn, grow, and build a brighter future.
The
challenge
Mary’s Meals wanted to increase the number of donors to the brand, in line with their goal of feeding children in the poorest parts of the world.
They also needed to up the engagement and awareness across social media.
The
solution
Our solution focused on the Meal Deal Concept, highlighting the cost of feeding a child in poverty-stricken areas vs the cost of your daily Meal Deal.
Through our integration of creative and paid social, we supported with reach activity to grow audiences, and conversion activity to drive direct donation at an accessible price point.
The results
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