- Healthcare
- Paid Media
- Measurement & Experimentation
Priory
Summary
Priory is a leading independent provider of mental health, addiction and specialist care services in the UK. Focused on delivering expert support, it helps individuals access the right treatment at the right time through a network of hospitals and wellbeing centres.
–0%
cost per lead through conversion efficiency
+0%
increase in PPC leads from unfamiliar users
+0%
impressions from new research-stage audiences
The
Challenge
Priory is well-known among brand-aware audiences, but growth meant reaching those in early research stages who may not yet know where to turn.
The challenge was to increase visibility for key conditions and treatments, meeting people earlier in their journey to recovery, not just those already searching for Priory by name.
The
Solution
We used Performance Max to reach high-intent users across Google’s ecosystem, from YouTube to Search, combining condition-led targeting with regional testing.
Campaigns were creatively structured around core treatment areas, supported by data-led optimisation to prioritise the most meaningful touch-points and outcomes.
The Results
+15% impressions from new research-stage audiences
+8% increase in PPC leads from unfamiliar users
-5% cost per lead through conversion efficiency
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