- FMCG
- Analytics
Tommee Tippee
Summary
Tommee Tippee is a globally trusted brand, supporting parents with innovative baby feeding, sleeping, and care products. Known for their practicality and thoughtful design, Tommee Tippee helps families navigate the early stages of parenthood with confidence and ease.
The
challenge
Tommee Tippee is part of the Mayborn Group – the owner of the UK’s most-loved baby brands. With a big presence across the UK, Australia and the US, they needed support with a global CRM strategy, universal data and tracking solutions, and to gain a deeper understanding of customer behaviour.
The
solution
We embarked on a project to overhaul the brand’s analytics, aligning tracking solutions across markets to empower teams to make better business decisions from data.
Customer Journey Mapping workshops uncovered essential insights that paved the way for a ground-breaking programme of experimentation, from small design tweaks that had a big impact, to complex multivariate behavioural design tactics.
The team at 26 are proactive, friendly and have great project management capabilities which means there are no shocks in delivery. Having worked with 26 for over 4.5 years, the agency is my go-to for experience design, development and digital strategy. I’m always confident that 26 can help me and my teams tackle whatever challenge we throw at them.
The results
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