- Retail
- Home & Garden
- PPC & Shopping
- Paid Social
Wilko
Summary
Wilko, a staple of British retail, has transitioned from the high street to a fully online offering. Known for its affordable home and garden essentials, Wilko continues to serve loyal customers with convenience and value in its new digital era.
The
challenge
Wilko shifted its focus to a fully online business model in mid-2023, meaning the goal was to maximise profitability and online growth by redefining its retail strategy.
Mature acquisition channels were in place, but the challenge was finding new opportunities whilst keeping to strict costs.
The
solution
We adopted a comprehensive paid media model, focusing on cost-effective channels to amplify brand search, capitalise on customer intent to drive return on ad spend. We launched a new affiliate programme, with increased publishers, a new programmatic campaign structure to enable growth of online revenue at volume.
The results
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