• Fashion
  • Retail
  • Affiliate Marketing
  • Influencer Partnerships

HOKA

Summary

HOKA is a performance-driven brand celebrated for its game-changing approach to running and outdoor footwear. With a focus on innovation and comfort, HOKA has become a trusted name for athletes and adventurers striving to go further, faster, and stronger.

 

+0%
revenue growth
0%
increase on activity from the previous year
0%
global contribution

The
challenge

Demand for HOKA’s high-performance footwear was at an all-high time and digital performance was strong. But how could we capitalise even further on growing brand recognition and reach new customers?

The
solution

We diversified the channel mix, pivoted away from conversion-led activity and recruited more partnerships than ever before – including influencers – all while aligning with HOKA’s new product launches and commercial objectives.

We created a commission-based performance incentives for key Influencer partners, Run’ix and Camino TV (France) aligning on key dates and post guidelines to activate at Ultra-Trail du Mont-Blanc, the famous mountain ultramarathon.

The posts went live during the event, and we saw significant traffic increases to the website and in brand traffic.

The results

73% revenue growth from affiliates year-on-year
9% global revenue contribution from our programme
11% increase on previous year’s revenue

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