• Travel
  • Organic Performance
  • Paid Media
  • Measurement & Experimentation

The Inn Collection Group

Summary

The Inn Collection Group offers relaxed, high quality stays across a portfolio of pubs with rooms in some of the UK’s most scenic locations. Built on comfort, value and a welcoming atmosphere, it gives guests a place to eat, drink and stay with ease.

+0%
YoY SEO impressions, driving +23% SEO revenue YoY
x0
Meta revenue growth since onboarding
+0%
uplift in PPC revenue since onboarding

The
Challenge

OTA platforms dominated both ad space and brand terms, driving up CPAs and squeezing margins through high commissions.

Fragmented tracking and a bottom-funnel focus made it hard to scale profitability or see where growth was really coming from.

The
Solution

We overhauled data, attribution and campaign structures across PPC, Meta, SEO and affiliates, laying a foundation for confident growth.

Launched targeted content and cross-channel strategies to win back high-intent traffic and reduce reliance on commission-heavy traffic.

The Results

+267% uplift in PPC revenue since onboarding
+105% YoY SEO impressions, driving +23% SEO revenue YoY
2x Meta revenue growth since onboarding

Ready to
talk results?

Get in touch
Previous Project Panasonic