- Travel
- PPC & Shopping
Hull Trains
Summary
Hull Trains is an award-winning open-access rail operator, connecting Hull and East Yorkshire to London with direct, reliable, and customer-focused services. Known for their modern fleet and commitment to passenger experience, they make every journey comfortable and convenient.
The
challenge
Building on a history of strong performance, we were tasked in mid-2023 with driving greater revenue and enhancing visibility across Hull Trains’ website and app. The goal was to support their ambition for sustained year-on-year growth.
The
solution
As part of a revitalised search strategy, we implemented Performance Max campaigns on a national scale. This approach allowed us to connect with more customers at the right moments, driving new audiences into brand consideration and significantly boosting both sales and online visibility.
The result
Between 2023 and 2024, we delivered exceptional results by driving growth while optimising costs.
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